from Vancouver2010.com:
Put your party hats on and make room for some cake; today marks the first birthday of Miga, Quatchi and Sumi, the mascots for the Vancouver 2010 Olympic and Paralympic Winter Games. And there’s even more reason to celebrate because the mascots’ cyber-sidekick Mukmuk is now featured in his own line of playful merchandise! In addition, starting today, a new animated video about Mukmuk that allows his fans to get to know him better will be available at vancouver2010.com/mascots, as well as a new interactive game featuring a flying Sumi.
Mukmuk, a small and friendly Vancouver Island marmot, is now a plush toy and featured on pins, T-shirts, playing cards, travel pillows and even a berry orange and blue toque just like the one he sports online at vancouver2010.com. Special edition box sets of Mukmuk with Miga, Quatchi and Sumi are now available. Mascot merchandise, including a variety of new Mukmuk merchandise, is available at HBC stores, including The Bay and Zellers, across Canada, starting today at 9:30 a.m. PST. It’s also for sale at Olympic stores, at vancouver2010.com and YVR, the Vancouver International Airport.
Best known for his loud cheers during games and races, as well as his unwavering support for his mascot buddies, Mukmuk entered the international spotlight one year ago when Miga, Quatchi and Sumi were introduced and he was named the first-ever Olympic and Paralympic sidekick. While the mascots travel across the country greeting people in person, until now Mukmuk existed in the vast world of cyberspace and in print where he interacts with the public through online games for the 2010 Winter Games as the driver of an ice resurfacer, hockey referee and even a curling skip. He has also acted as postmaster for public questions sent in about the Games.
“Since their introduction one year ago Miga, Sumi and Quatchi have been welcomed into the homes of thousands of Olympic fans. With the support of their friend Mukmuk, the mascots have worked tirelessly to spread a message of goodwill on behalf of Vancouver 2010,” said Dennis Kim, director of licensing and merchandising of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). “Mukmuk himself has become incredibly popular — in fact he’s developed a great fan base, so in response, we’re pleased to offer this line of Mukmuk products to complement the popular mascot merchandise available.”
Today, Miga, Quatchi and Sumi will be handing out special invitations at HBC’s flagship downtown Vancouver store welcoming families to their birthday party on Saturday, November 29. Parties will be held on Saturday at five HBC stores in British Columbia’s Lower Mainland. The mascot trio will be on hand to visit with youngsters, pose for photos and hand out slices of their special birthday cake. The store locations are:
- The Bay Park Royal (West Vancouver) from 9:30 a.m. to 10 a.m.
- The Bay Downtown (Vancouver) from 11:00 a.m. to 12:30 p.m.
- The Bay Metrotown (Burnaby) from 1:30 p.m. to 2 p.m.
- The Bay Oakridge (Vancouver) from 2 p.m. to 2:30 p.m.
- The Bay Richmond (Richmond) from 4 p.m. to 4:30 p.m.
Mukmuk gets his name from the word “muckamuck”, Chinook jargon for food, because he loves to eat. He is enamoured with all the different types of food found in British Columbia, and is particularly fond of berries and mountain flowers. The Vancouver Island marmot is a species unique to the mountains of Vancouver Island.
A year ago more than 800 schoolchildren witnessed the mascot trio emerge from the mists of a magical West Coast setting of gigantic trees, soaring mountains and majestic ocean. Since then, the mascots have travelled across the country making friends and lighting up the faces of tens of thousands of youngsters and grownups alike at almost 300 public appearances in schools, hospitals and community events. They even paid a visit south of the border where they delighted crowds in Los Angeles and took part in an ice show during the opening days of the Beijing 2008 Summer Games. Highlighting their love of winter sports and the great outdoors, they have skated at Vancouver’s GM Place, travelled by dogsled in Calgary and even snow tubed at the Quebec Winter Carnival, and most recently-cross country skied at the opening of Whistler Olympic Park in BC’s Callaghan Valley.
The mascot microsite at vancouver2010.com has been immensely popular in its first 12 months. Its success includes more than 1.8 million page views, over 336,300 views of the animated mascot video page, more than 92,550 plays of the Operation Recycle game, and well over 500,000 page views of the mascots’ profiles.
The mascots, designed for VANOC by Vancouver-based Meomi Design, are a key component of the Games identity and a playful way to engage a young audience, and, at the same time, increase understanding of the Olympic and Paralympic Winter Games.
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit vancouver2010.com for further details on programs and schedules.
VANOC Communications
mediarelations@vancouver2010.com