from Asmodee Editions:
When does a logo change? When it no longers reflects the reality of its company. This was the case of the old Asmodée logo — with its old dragon scales inherited from the old RPG roots of Asmodée and its distinctively French accents, this logo no longer quite reflected this company has recently become:
Asmodee is now open to all sorts of games (from the light-hearted party gane to the strategy game, that’s without talking about licences, collectible card games and miniature games) and to players of all ages (the fabled 9 to 99), and is closer than ever to people with a presence at conventions throughout the year.
And mostly, Asmodee, through its branches across the world (Belgium, Germany, Spain, U.S.A.) is now planning and acting like a world leader when it comes to gaming. This is why we needed to no longer talk one language, but many of them — removing our “frenchy” accents to have a more universal “Asmodee” which can be read (and pronounced).
This is our new and improved logo, more fun and now with 100% more smiles, more open to the world, which is closer to what is Asmodee and what it wants you to discover.
